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why digitise

The wholesaler problem

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73% of b2b buyers are now millennials who are accustomed to high-quality digital experiences in the workplace [1]

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42% of goods are now delivered, meaning the wholesaler’s digital proposition is increasingly important

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Manual order-taking is less effective and more expensive than customer-driven digital ordering

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Average app basket for grocery wholesale sector is £1200 vs in-depot average basket of £500 [2]

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B2C-focussed eCommerce products do not address the wholesaler’s proposition

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Technology has historically been complex and prohibitively expensive for most wholesalers

[1] Research by Meri 2016

[2] Research from HIM 2019

Coronavirus - new problems

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If the telesales function becomes unavailable through illness, the wholesaler is unable to receive customer orders and requires a business continuity solution

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Customers are less willing to shop in depot for fears of catching Coronavirus and increasingly using digital ordering to arrange for delivery

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Large sections of the foodservice customer base has vanished overnight, so wholesalers need to establish quick routes to market to access new customers

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The government has mandated that citizens must minimise travel, so in-depot sales have shrunk and digital sales have sharply accelerated

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The telesales function may have been furloughed, but the wholesaler still needs to accept orders

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Customers and wholesalers are less willing to trade with physical cash which is driving in-app digital payments

£1m+ Total Transactions
300% Number of Active Users
10k+ Number of Orders
£634 Average Size of Orders