73% of b2b buyers are now millennials who are accustomed to high-quality digital experiences in the workplace 
42% of goods are now delivered, meaning the wholesaler’s digital proposition is increasingly important
Manual order-taking is less eﬀective and more expensive than customer-driven digital ordering
Average app basket for grocery wholesale sector is £1200 vs in-depot average basket of £500 
B2C-focussed eCommerce products do not address the wholesaler’s proposition
Technology has historically been complex and prohibitively expensive for most wholesalers
 Research by Meri 2016
 Research from HIM 2019
If the telesales function becomes unavailable through illness, the wholesaler is unable to receive customer orders and requires a business continuity solution
Customers are less willing to shop in depot for fears of catching Coronavirus and increasingly using digital ordering to arrange for delivery
Large sections of the foodservice customer base has vanished overnight, so wholesalers need to establish quick routes to market to access new customers
The government has mandated that citizens must minimise travel, so in-depot sales have shrunk and digital sales have sharply accelerated
The telesales function may have been furloughed, but the wholesaler still needs to accept orders
Customers and wholesalers are less willing to trade with physical cash which is driving in-app digital payments
Ozan Okyay Purchase Manager, Extra Cash & Carry "The whole process was simple from start to finish. We only filled an excel form with the product details we have and sent the pictures and our app was ready to use. It is amazing that only in a couple of days our own name App was ready to use"
Jackie Watt, Thomsons Foodservice "Just wanted to say that we are delighted with your service that has now gone live. We have had some amazing feedback."
Ben Morgan-Smith, CPO, BrewBroker "The freemium model allowed us to very quickly spin up a sales solution for all the available stock that was sitting around in shut down breweries. Great system, model and service from the guys at b2b.store. Could not recommend them enough."
Rob Busst, Managing Director, Food Store International "b2b.store is providing valuable additional sales support and is increasing our business."