b2b.store has launched a Virtual Trade Event (VTE) offer for its wholesale customers. Trade events have been an important part of many wholesalers’ sales strategies over the years but have been hit by the COVID-19 crisis at a time when the sales boost they deliver is needed most.
The new VTE offer will enable wholesalers to create bespoke, virtual, standalone shops in place of traditional depot-based events, allowing them to promote specific products that are on offer.
Customers will be able to sign up to the event in advance and will be given a specific log-in. Product and advertising slots within the event can also be sold to suppliers based on a rate card produced by b2b.store.
In order to make it as easy as possible for wholesalers to get their events online, b2b.store will also offer full support to manage the event, including a full onboarding manager prior to and during the event to ensure everything runs smoothly, daily analytics during and after the event, and advertising and product slot set-up services.
Rob Mannion, founder and CEO of RNF’s b2b.store said, “Physical trade events have become a key part of the traditional wholesaler calendar, driving sales and providing opportunities to connect with customers. Unfortunately, the ongoing pandemic means these events are increasingly difficult to plan for or deliver, so a virtual equivalent makes a lot of sense.
“As well as offering a practical alternative to one of the mainstays of the year, Virtual Trade Events can also offer a number of advantages over their in-depot counterparts, such as the ability to adapt promotional activity in real time and reduced set up and operational costs.
“We have vast experience running these types of events, having successfully done so for some of the largest wholesalers in the UK. This new offering from b2b.store will help wholesalers continue to benefit from trade events in these uncertain times but in a much more controlled and cost-effective way.”
For more information about b2b.store’s new virtual trade events please click here.